Home&Shopping '10-Minute Super Special Market' Contributes to Expanding Sales Channels for SMEs

Episode 30 Broadcast Achieves About 2 Billion... Both Customers and Partners 'Win-Win'

CEO Kim Okchan

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 23rd that it is contributing to expanding sales channels for small and medium-sized enterprises (SMEs) by breaking the one-hour broadcast format and increasing programming with short 10-minute broadcasts, as SMEs have become even more challenged due to the resurgence of COVID-19.

Since CEO Kim Ok-chan took office, Home&Shopping has scheduled the 'Super Special Market,' a 10-minute broadcast between 10 a.m. and 11 a.m. since last May, recording sales of approximately 2 billion KRW through about 30 broadcasts. As the MZ generation (born from the early 1980s to the early 2000s) emerges as a new consumption axis, targeting their preference for short and concise broadcasts rather than long ones has received positive responses from both customers and partners.

During the Boknal season, health foods are featured; in the scorching heat season with concerns about ultraviolet rays, skincare products are introduced; and when outdoor activities are restricted due to the resurgence of COVID-19, food-centered programming is provided. Introducing products according to trends is also a major advantage.

A Home&Shopping official said, "The Super Special Market is a program planned with the consideration of exposing more SMEs on air," adding, "Many SMEs are struggling due to COVID-19, and we will make further efforts to expand sales channels for SMEs."

This content was produced with the assistance of AI translation services.