Audi "e-tron Launch Event, 2021 Red Dot Design Award Winner"

[Asia Economy Reporter Changhwan Lee] Audi announced on the 23rd that the electric SUV (Sports Utility Vehicle) Audi e-tron launch event held last year won the main prize, the 'Winner,' in the Brand & Communication Design category of the '2021 Red Dot Design Award.'

The 'Audi e-tron Launch Event' held in July last year was the first event to introduce Audi's first pure electric vehicle, the 'Audi e-tron,' to the domestic market.

Under the motto "Welcome to Audi's Future," the event showcased Audi's premium electric vehicle e-tron and was designed to promote the eco-friendly value of the Audi e-tron and the sustainable future Audi aims to present.

Audi conducted a three-month nationwide tour across seven major cities in Korea to allow customers to experience the e-tron up close. Through the touring event, Audi met many potential customers in major cities and popular spots nationwide to highlight the unique features and eco-friendly value of the Audi e-tron.

To demonstrate the sustainable future Audi is creating, various experiential contents were operated in addition to the e-tron vehicle exhibition, maximizing customer satisfaction.

The Brand & Communication Design category of the Red Dot Award, in which Audi participated, evaluates vision and brand value, design and brand communication, brand identity, and differentiation, and is selected through the judgment of a panel of 24 expert judges.

It is hosted by the Design Center of North Rhine-Westphalia in Germany and is known as one of the world's top three design awards.

This content was produced with the assistance of AI translation services.