CJ CheilJedang Unveils 270 Chuseok Gift Sets with Significantly Reduced Plastic Use

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 23rd that it will launch over 270 types of gift sets for Chuseok.

This Chuseok, CJ CheilJedang’s gift sets use a total of 467 tons less plastic compared to last year’s Chuseok, making it the gift set with the least plastic usage in the company’s history. This amount of plastic reduction is equivalent to more than 93 million credit cards (about 5g per card). Specifically, the shopping bag material was mostly changed from non-woven fabric, a type of plastic, to paper, reducing plastic by 136 tons. Additionally, about half of the gift set trays (the frames that hold the products) were replaced with byproducts from Hetbahn containers, increasing the proportion of recycled plastic used.

The yellow lids of Spam were also significantly reduced compared to last Chuseok. Nearly 90% of the Spam gift sets this year come without lids, with all lids removed except for the 120g product. The gift set packaging features the phrase ‘No Cap for Us’ so that customers can give not only Spam but also their consideration for the environment. CJ CheilJedang plans to eliminate lids from the 120g products starting next Chuseok, introducing a ‘100% lidless Spam gift set.’

This Chuseok, popular gift sets such as the ‘Spam Set,’ ‘Complex Sets’ composed of three or more popular products, and the Hanppuri Black Ginseng Set are expected to be well received. The ‘Home Meal Replacement (HMR) gift sets’ that were popular last year will also continue. This year’s HMR gift sets include six types such as ‘Bibigo Abundant Table Setting,’ ‘Bibigo Korean Beef Bone Soup Set,’ and the healthy convenience food ‘The Bibigo Set.’

In addition, the company expanded consumer choices with various product lineups including the ‘Premium Sesame Oil Set’ that combines luxury and sincerity, and value-for-money gift sets such as ‘Bibigo Native Seaweed No. 5,’ ‘Bibigo Charcoal Grilled Seaweed No. 1,’ ‘Myungga Gamtae Seaweed,’ and ‘Myungga Green Tea Seaweed.’

A CJ CheilJedang official said, “Considering the meaning of holiday gifts, we enhanced practicality in product composition and strengthened eco-friendly elements. In particular, we paid close attention to maintaining the value of the gifts by applying advanced packaging technologies such as vibration tests and 1.2m drop tests, not just reducing simple plastic usage.”

This content was produced with the assistance of AI translation services.