LG Electronics Praised by US Buyers for Wash Tower and More... Most VIP Awards for 2 Consecutive Years

[Asia Economy Reporter Jeong Hyunjin] LG Electronics has been selected as the top product in a total of seven categories at the '2021 VIP Awards' announced by the U.S. home appliance specialized media Twice, receiving the 'Super VIP Award' given to the company with the most awards for the second consecutive year.

According to LG Electronics on the 23rd, Twice has been announcing this award every year since 2013, with a professional evaluation panel composed of local retail industry buyers directly selecting the best products in the home appliance and IT fields. LG Electronics was selected as the best product in major home appliances such as washing machines, air purifiers, refrigerators, as well as OLED display product lines including TVs and monitors.

In particular, the LG WashTower, a one-body washer-dryer that was officially launched in the U.S. market last year, was selected as the best product in the drum washing machine category, surpassing existing drum washing machines in about a year. The LG WashTower features a design that integrates the washer and dryer into one unit and is equipped with AI DD (Direct Drive) washing machine performance.

In the health and lifestyle category, the LG PuriCare 360° air purifier was selected, and in the compact refrigerator category, LG Electronics' Signature Kitchen Suite drawer-type refrigerator was chosen as the best product.

Also, LG OLED TVs were selected as the best products in multiple categories: the OLED evo (65G1) in the 4K TV category, the 48-inch OLED TV (48C1) in the 40-57 inch category, and the 83-inch OLED TV (83C1) in the 58-inch and above large-size category, making them the most awarded TVs in this award. The LG UltraFine OLED Pro received the top prize in the computer and gaming monitor category.

Yoon Taebong, Vice President and Head of North America and U.S. subsidiary, said, "We will get closer to North American customers by leveraging LG Electronics' differentiated technological competitiveness in home appliances recognized by local U.S. buyers."

This content was produced with the assistance of AI translation services.