Emart, 'Bring Back Plastic, Protect Our Sea' Campaign Exhibition

Installation Art and Photo Zones Operated at Starfield Hanam from the 21st to 29th

[Asia Economy Reporter Jo In-kyung] Emart announced on the 22nd that it will hold an exhibition introducing the "Bring Plastic, Protect Our Sea (Gapuljiu)" campaign on the 1st floor Central Atrium of Starfield Hanam until the 29th.

This event, held in collaboration with SSG.com, Shinsegae Property, Korea Marine Environment Management Corporation, POSCO, P&G, TerraCycle, and I Am A Surfer (a global collaborative environmental project), was organized to widely promote the plastic collection campaign, foster collaboration among brands, and encourage customer participation.

The exhibition features installation art and photo zones designed to raise awareness about the marine environment suffering from plastic waste, along with a live demonstration of how waste plastic is reborn through the shredding process.

Visitors to the exhibition will receive various eco-friendly promotional gifts such as upcycled goods, plogging tongs (an activity involving picking up street trash while walking or running), and tumblers to encourage environmentally friendly practices. Discussions for collaboration with individuals, organizations, or brands wishing to participate in the campaign will also be conducted on-site.

The plastics used in the exhibition were actual waste plastics collected through Emart store plastic collection boxes and coastal cleanup activities. Various exhibits, including a specially made giant surfboard, will be moved to the "I Am A Surfer Yangyang Headquarters" in Yangyang, Gangwon Province, by mid-next month for permanent display.

Emart plans to actively carry out campaign activities, starting in Yangyang with I Am A Surfer, by supporting surfers nationwide with upcycled plogging tongs and other initiatives.

Meanwhile, Emart has been conducting plastic collection campaigns at 79 stores since starting at Emart Seongsu in 2018 and is collaborating with various organizations and companies.

This content was produced with the assistance of AI translation services.