Sold 24 Units Per Minute... Food Waste Disposers in High Demand Due to Staying Home

Eco Food Waste Processor by Shinil Electronics.
Photo by Shinil Electronics

[Asia Economy Reporter Junhyung Lee] Due to the prolonged time spent at home amid the COVID-19 pandemic and the continued hot and humid weather, sales of food waste disposers are increasing.

According to Shinil Electronics on the 21st, the company conducted a 65-minute home shopping broadcast on CJ OnStyle's 'Choi Hwajeong Show' on the 18th, recording sales of 1.2 billion KRW. Compared to the 600 million KRW sales from Shinil Electronics' first food waste disposer launch broadcast on the 24th of last month, this is about a twofold increase. Approximately 1,620 food waste disposers were sold during the broadcast. Mathematically, this amounts to about 24 units sold per minute.

Encouraged by customer responses, Shinil Electronics plans to release a new product. The company will introduce the Eco Food Waste Disposer on Lotte Home Shopping on the 22nd at 12:30 PM. The Eco Food Waste Disposer uses a 'high-temperature drying mill grinding method' to dry and grind food waste, reducing its volume to one-tenth. The company explains that it minimizes moisture and odors generated during food waste processing and filters out the final odors with a highly adsorptive activated filter.

Jung Yunseok, CEO of Shinil Electronics, said, "With the spread of home-cooked meal culture due to social distancing, food waste, which has become a nuisance, can be easily processed with food waste disposers, which are gaining popularity," adding, "Positive purchase reviews from consumers and word of mouth are also positively impacting our performance."

This content was produced with the assistance of AI translation services.