The Secret to Pohang City's High-Quality 'Samgwang Rice' Popularity... The Local Food Commitment of a Hometown Company

Pohang City Selects 7 Outstanding Local Rice Purchasing Businesses... 977 Tons Purchased Over 3 Years
Local Rice Consumption Increased 60% from 3,926 Tons in 2018 to 6,244 Tons This Year

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] On the 20th, Pohang City selected seven outstanding businesses purchasing high-quality local rice at the City Hall External Cooperation Office, presented them with plaques of appreciation, and agreed to work together to continuously promote the purchase of local rice.

This event was held to encourage excellent purchasing businesses that have consistently bought and consumed high-quality rice produced locally despite the continuous rise in rice prices since 2019.

The selected outstanding businesses are the Steel Welfare Association, Pohang University of Science and Technology Welfare Association, Pohang Semyung Christian Hospital, The Joeun Nursing Hospital, Daeseong Korean Restaurant, Beomchon Maeuntang, and Yonggang Gukbap. The amount of rice these businesses purchased from 2019 to July of this year reached 977 tons.

Mayor Kangdeok Lee said, "I would like to once again thank the businesses that have consistently purchased local agricultural products despite the recent continuous rise in rice prices," and pledged, "We will do our best to supply Pohang rice that all citizens can safely consume."

Due to two typhoons last year, rice production decreased by 6% compared to 2019, totaling 30,183 tons, and this year's farm-gate rice price is traded at 55,856 won, 8,024 won higher than last year's 47,832 won.

Although local high-quality rice, mainly consisting of Samgwang rice, is priced higher than low-grade rice, each business uses only Pohang rice, serving as a model for practicing local food.

So far, Pohang City has conducted various consumption activities such as on-site meetings, tasting events, and campaigns targeting large consumers such as companies, universities, and lunchbox manufacturers to increase the local rice market share within Pohang. As a result of these efforts, local rice consumption increased by more than 2,318 tons, or 59%, from 3,926 tons in 2018 to 6,244 tons.

Meanwhile, Pohang City's rice cultivation area this year is 6,391 hectares, and it consumes 29,052 tons, which is 96% of the 30,183 tons of rice production.

This content was produced with the assistance of AI translation services.