SeoulMade - 15 Leading Brands to Launch Collaborative Products Within the Year

Seoul's Oldest Bakery Taegukdang and Street Brand LMC Selected as Popular Brands Among MZ Generation

[Asia Economy Reporter Lim Cheol-young] The public brand ‘SEOUL MADE’ and Seoul’s representative brands loved by the MZ generation are coming together. ‘SEOUL MADE’ is a public brand launched in 2019 by the Seoul Business Agency to communicate with domestic and international MZ generations.

On the 23rd, the Seoul Business Agency announced that it will develop and discover various products and services infused with Seoul’s sensibility by applying the SEOUL MADE logo to private brand products from Seoul, and propose new experiences and lifestyles to the global MZ generation. The agency has completed the selection of 15 brands to collaborate with SEOUL MADE through a public contest and plans to launch collaborative products and services within the year.

Participants include ‘Taegukdang,’ Seoul’s oldest bakery operating for 76 years since opening in 1946 and attracting attention from the MZ generation following the newtro trend; ‘LMC,’ a leading brand of street fashion that is wildly popular among the MZ generation; and ‘Skinny Pig,’ known for its low-calorie ice cream that maintains sweetness while reducing calories. All are Seoul-based brands.

This year, reflecting the MZ generation’s characteristic of pursuing valuable consumption for themselves, the theme of the collaborative products is set as ‘Seoul’s Meconomy,’ and product development has begun with the goal of launching within the year. Attractive and unique products, content, and services that actively reflect the diverse lifestyles of the MZ generation will be planned, and promotions will be conducted for consumers through SEOUL MADE and its own promotional channels.

In addition to the four product development areas consisting of Seoul’s taste, Seoul’s style, Seoul’s safety, and Seoul’s convenience, a new area called ‘Seoul’s Content’ has been added to expand into intangible fields such as services. The aim is to expand the brand scope of SEOUL MADE and strengthen its identity. In this process, the Seoul Business Agency supports SEOUL MADE partner companies with product and service development costs as well as promotion through channels such as brand spaces, magazines, and SNS owned by the agency. Opportunities to use the ‘SEOUL MADE’ logo are also provided.

Yoo Jin-young, head of the SBA SEOUL MADE Business Group, said, “This year, SEOUL MADE plans to closely communicate with domestic and international MZ generations by developing unique products and services that capture Seoul’s distinctive charm under the theme of ‘Seoul’s Meconomy.’ Through collaboration with private brands that love Seoul and develop various products and services based on Seoul, SEOUL MADE aims to expand its brand, and companies are expected to promote their products using the keyword ‘Seoul,’ creating a win-win situation.”

This content was produced with the assistance of AI translation services.