WEMAKEPRICE, MD Directly Appears in V-Commerce... 'How Far Have You Eaten?' Project

Every Friday Evening, 'Eodikkaji Meogeobwatni' V-Commerce Video Released

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 20th that it will officially launch the 'How Far Have You Eaten' project, where merchandisers (MDs) collaborate with partner companies to directly develop products and introduce them through V-commerce.

'How Far Have You Eaten' is a project where MDs from Wemakeprice's Win-Win Cooperation Team's Business Development Department utilize all tools and know-how such as market research, data analysis, and marketing to develop products.

Since May, they have been producing V-commerce content featuring small business products they directly developed, such as webfoot octopus, dakgalbi, tea, and egg tarts, and introducing them on YouTube. In addition to product development content, they also present various content such as information on food raw materials and popular food reviews.

Petit Boulanger, which participated in 'How Far Have You Eaten,' renewed its brand from a macaron specialty brand to a handmade egg tart specialty brand, and sales increased 4.2 times compared to the same period last month within 10 days after the release of the new product V-commerce video.

The 'How Far Have You Eaten' V-commerce videos can be viewed on the official YouTube W Academy channel. Videos are released every Friday at 6:15 PM. Starting from the end of September, content featuring small business product development in the Gyeongbuk region will be introduced.

A Wemakeprice official said, "We planned a differentiated V-commerce where the MD who developed the product directly promotes it," adding, "Our goal is to directly develop online-exclusive products with strong product competitiveness through 'How Far Have You Eaten' and curate them to more users through V-commerce."

This content was produced with the assistance of AI translation services.