Netmarble and Studio Dragon Join Hands for Joint IP Development

From the left, Lee Seung-won, CEO of Netmarble; Kang Cheol-gu and Kim Young-gyu, CEOs of Studio Dragon

[Asia Economy Reporter Buaeri] Netmarble announced on the 20th that it has signed a Memorandum of Understanding (MOU) for joint development of intellectual property (IP) with Studio Dragon.

Netmarble and Studio Dragon plan to jointly develop the IP from the initial planning stage, including the universe and scenario, producing them as games and dramas respectively, and nurturing the IP through universe expansion. They will also cooperate on secondary content development and licensing business.

Studio Dragon is Asia's largest drama studio, holding over 180 global premium IPs. It was established in 2016 through a physical division of CJ ENM's drama business division. Studio Dragon produces about 30 drama series annually with more than 230 core creators and distributes them across various platforms. Titles such as "Crash Landing on You," "It's Okay to Not Be Okay," and "The Uncanny Counter" have ranked in Netflix's top 10.

Lee Seung-won, CEO of Netmarble, said, "This business agreement is expected to greatly contribute to strengthening the original IP development capabilities of both companies," adding, "Through creative collaboration, we will present differentiated entertainment and content with future competitiveness."

Kang Cheol-gu, CEO of Studio Dragon, stated, "We will strive to expand the IP business through excellent story and universe planning and development, covering games, dramas, and secondary works."

This content was produced with the assistance of AI translation services.