hy, Shinhan Life Sign 'Business Agreement to Expand Customer Base'

Sung Dae-gyu, CEO of Shinhan Life (left), and Kim Byung-jin, CEO of hy, are taking a commemorative photo at the business agreement ceremony held at the Shinhan Life headquarters.

[Asia Economy Reporter Seungjin Lee] hy announced on the 20th that it has signed a 'Partnership Agreement for Customer Base Expansion' with Shinhan Life and established a mutual cooperation system.

The signing ceremony was held at Shinhan Life headquarters in Jung-gu, Seoul, with key officials including hy CEO Byungjin Kim and Shinhan Life CEO Daekyu Sung in attendance.

In recent years, both companies have expanded their business areas and promoted the online transition of their main businesses. In particular, they focused on expanding their customer base through various marketing efforts. A representative strategy is the attraction of the MZ generation (Millennials + Generation Z) led by the industry's first cyber idol hy 'HiFive' and Shinhan Life's virtual influencer 'Roji'.

Through this agreement, the two companies plan to focus more on developing new business models and acquiring new customers. The significance is great as it combines two different companies with over 30 years of experience and excellent market positions. They will continue collaboration from multiple perspectives centered on their respective platforms, 'Predit' and 'Shinhan Plus'.

First, they will introduce partnership products that combine subscription services and insurance. This product provides stomach and intestinal health coverage benefits to customers who subscribe to hy's popular products 'Helicobacter Project Will' and 'Jang Care Project MPRO3' through regular delivery. While offering new benefits to customers, they plan to increase awareness of both companies through platform exchanges.

They also agreed to actively cooperate in discovering business models that combine the offline organizations 'Fresh Manager' and 'Shinhan Life FC'.

hy CEO Byungjin Kim said, "We have partnered with Shinhan Life to provide differentiated value and experiences to customers beyond our existing business areas," adding, "Since our main customer base is people highly interested in health, we will jointly explore new businesses leveraging the strengths of both companies."

hy operates the online mall 'Predit' under the motto 'Honest Freshness, Organic Selection Shop.' In line with value consumption trends, it is expanding its product range to include eco-friendly and organic items, and offers differentiated services by combining free delivery, premium membership, and small business win-win marketing.

This content was produced with the assistance of AI translation services.