Frequently Used Products, Subscribe Regularly via Naver

Naver announced on the 20th that it has launched a 'Subscription Service' for its Smart Store.

Naver Shopping users can regularly receive essential items such as daily necessities and food products.

Since the 29th, Naver has provided subscription solutions to corporate sellers on Smart Store. Currently, users can subscribe to receive products including supplements, baby food, daily necessities, and pet supplies.

Users can apply by clicking the activated 'Subscription' button on Smart Store products and selecting their preferred delivery cycle, usage frequency, and desired delivery date.

Naver also offers options such as customized delivery dates per product, early delivery, and skipping deliveries to allow detailed adjustment and management of delivery cycles when subscribing to multiple products.

When using the subscription service, general users receive a total of 2% Naver Pay points, while Naver Plus Membership subscribers can earn up to 6% in points.

The subscription service offers convenience for users and increased operational efficiency for sellers through demand forecasting and other benefits. Naver plans to expand subscription participation and activate the subscription ecosystem through this virtuous cycle.

Lee Yoon-sook, CEO of Naver Forest CIC, said, "Naver's subscription model is a win-win structure where sellers and users create the ecosystem together," adding, "By combining an overwhelming product database (DB) with subscription solutions and artificial intelligence (AI) technology, we will complete a subscription experience unique to Naver."

This content was produced with the assistance of AI translation services.