'Insider' Experiences and Challenges in Gangwon-do... Influencer Awards 'Challenge Day' Opens

Participatory Creative Challenge on Gangwon-do Theme... Submissions Due in September

Gangwon Influence Awards Official Poster [Provided by Gangwon Province]

[Asia Economy Reporter La Young-cheol] Gangwon Province announced on the 20th that the "Mission Challenge Day," marking the start of the "1st Gangwon Influencer Awards (GIA)," has taken its first step toward the finals in September.

'GIA' is a participatory creative challenge where influencers nationwide promote Gangwon Province by creating content based on keywords related to 'Gangwon Province' using various SNS media platforms such as blogs, Facebook, Instagram, and YouTube.

To this end, the province recruited participants for the challenge category for 26 days from July 15 to August 10 and selected 48 first-round qualifiers.

The first-round qualifiers include broadcasters Ilya and Dildora from Russia and Uzbekistan, former girl group (Gugudan) members Soy and Mimi, and Ji Byeong-su, famous as Haldambi, all of whom passed the first screening to advance to the finals. Each has a main operating account with over 1,000 followers.

The head judge is Bob Gubnam of Sanjeok TV, Gangwon Province's first influencer, with judges including Professor Kim Bada from Yeowon Arts University, film director Lee Sang-hoon, broadcast writer Choi Yoorim from "Alssulsinjap," and travel photographer Jung Yong-kwon.

During this Challenge Day, influencers will create content centered on keywords assigned by lottery, submit their entries through their own accounts in September, and the awards ceremony will be held on September 29 at the GangwonLive Studio.

Winners selected through the challenge will receive trophies, a cash prize, and will be appointed as honorary ambassadors for Gangwon Province and promotional models for the GTI Expo.

Choi Ki-cheol, head of the China Trade Division of the province, stated, "Through the Influencer Awards, we aim to create a grand festival of insiders nationwide by engaging influencers with global influence and the MZ generation to communicate with Gangwon Province, fostering empathy and communication."

This content was produced with the assistance of AI translation services.