Seoul Metro to Sell Official Character 'Ttota' Merchandise... "Self-Help Efforts to Overcome Financial Difficulties"

[Asia Economy Reporter Lim Cheol-young] Seoul Metro Corporation is launching full-scale sales of character merchandise by signing a licensing agreement for products featuring the corporation's character, 'Ttota.' This is the first time a metropolitan subway operator is selling products using its character.

On the 20th, the corporation announced that it participated in a project by the Korea Creative Content Agency to support the commercialization of award-winning characters from the 'Our Neighborhood Character Awards' and signed a contract with ModLab, the operator of kiosks at the toy store 'Toys "R" Us.' Under the contract, the company can use the copyright and merchandise rights of the 'Ttota' character on products for sale, and the corporation will receive 10% of the product sales price as a royalty.

The products for sale include various items such as phone cases and accessories featuring 'Ttota,' clothing like T-shirts, cushions, and other small items. Orders can be placed through kiosks inside Toys "R" Us stores, mobile apps, and the website. Customers can customize products according to their preferences, allowing for unique creations. Prices are in the mid-10,000 KRW range.

Jung Seon-in, head of the Public Relations Office, said, "Thanks to the great support we received when we started selling Ttota products on April 1, we decided to promote the sale of character merchandise this time," adding, "As this is one of our self-help efforts to overcome severe financial difficulties, we hope many people will make purchases."

This content was produced with the assistance of AI translation services.