Shinsegae TV Shopping Opens Applications for 2nd Generation 'Mobile Show Hosts'
[Asia Economy Reporter Jo In-kyung] Shinsegae Group's data home shopping (T-commerce) channel, Shinsegae TV Shopping, announced on the 19th that it will publicly recruit the 2nd generation mobile show hosts (presenters) who will conduct the mobile live broadcast 'Shinsegae TV Shopping Live' until the 31st.
Anyone can apply regardless of age or gender, and after screening, about 10 final candidates will be selected in October.
The interview process consists of four stages. First, applicants must upload a self-introduction video within one minute on YouTube and submit their application on the 'Mobile Show Host Recruitment Homepage' by August 31. For those who pass the screening, a practical interview involving a camera test and product promotion demonstration will be conducted at the Shinsegae TV Shopping headquarters.
Those selected here will take the final interview by appearing on the mobile live broadcast Shinsegae TV Shopping Live at the end of September, selling products alongside the show hosts.
The selected mobile show hosts will serve as the main presenters for Shinsegae TV Shopping's mobile live broadcasts and will have opportunities to appear in various media contents presented by Shinsegae TV Shopping, such as YouTube and Instagram.
Shinsegae TV Shopping, which started mobile broadcasting in April 2019 as the first in the industry, has grown to a scale of 270,000 daily viewers and 230,000 subscribers receiving broadcast notifications through partnerships with live platforms such as Naver Shopping Live, Kakao Shopping Live, and 11st. Through collaborative broadcasts with various affiliates of the distribution-specialized company Shinsegae Group, it is creating differentiated synergy in the T-commerce sector that combines distribution and media.
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Kim Sang-min, head of the Media Commerce Team at Shinsegae TV Shopping, said, "Mobile show hosts need the ability to immerse viewers in a short time with entertainment elements," and added, "We ask for the interest of many applicants with fresh personalities."
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