SK Magic Brand Experience Space 'It's Magic' Wins Red Dot Design Award

Grand Prize Winner in Brand & Communication Design Division

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 18th that its brand experience space 'It's Magic' won the main prize in the Brand & Communication Design category at the '2021 Red Dot Design Award.' The 'Red Dot Design Award,' established in 1955, is an international design competition in Germany and is considered one of the world's top three design awards alongside Germany's 'IF' and the United States' 'IDEA.'

It's Magic, which won this award, is SK Magic's customer brand experience space officially opened in April, where anyone can visit to experience the brand and enjoy cooking, culture, and more together. It's Magic was comprehensively recognized for its brand competitiveness, including brand value and differentiation based on innovative design. In addition to creating a logo that embodies SK Magic's unique brand value, graphic patterns using this logo were applied to uniforms, aprons, cups, plates, and various packages, delivering a unified and refined image to customers, which was highly praised.Efforts to emphasize the brand's pursuit of eco-friendly elements, such as making all packaging including cups, straws, and shopping bags from eco-friendly materials, also played a crucial role in winning the award.

An SK Magic official said, "It's Magic is designed as an experiential complex cultural space where anyone can visit to relax and naturally experience and engage with the brand." He added, "SK Magic will continue to prioritize customer value and strive to enhance brand value further to grow into a brand loved more by the public."

This content was produced with the assistance of AI translation services.