Dongwon F&B's 'Boseong Hongcha Iced Tea Zero' Sells 1 Million Bottles in One Month

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 18th that its 0 kcal beverage, ‘Boseong Hongcha Iced Tea Zero,’ launched in July, surpassed cumulative sales of 1 million bottles within just one month of release.

During the same period, sales amounted to approximately 2 billion KRW, and Dongwon F&B plans to grow ‘Boseong Hongcha Iced Tea Zero’ into a product with annual sales of around 20 billion KRW.

The reason why ‘Boseong Hongcha Iced Tea Zero’ has received enthusiastic responses from consumers since its launch is that it broke the stereotype that ‘iced tea is sweet and high in calories’ by offering a 0 kcal option.

Additionally, the rapid spread and sharing of consumer experiences regarding zero-calorie products, especially among the MZ generation (Millennials + Generation Z), who value ‘experience’ and ‘sharing,’ played a key role. Positive reviews from influencers and consumers have spread through social networking services (SNS), establishing the beverage as a light option that can be enjoyed even during dieting.

‘Boseong Hongcha Iced Tea Zero’ uses tea leaves from Boseong, Jeonnam, which meet organic standards worldwide, fermented using an in-house developed jar method to preserve the flavor and smoothness of black tea. The fermented tea leaves are brewed using a low-temperature extraction method, allowing consumers to enjoy the unique flavor of black tea along with the refreshing tastes of fruits such as peach and lemon simultaneously.

Moreover, it is produced using Dongwon Group’s aseptic filling technology, maximizing the original taste and flavor of black tea. The aseptic filling method involves filling sterilized beverages into PET bottles in a sterile facility where external bacteria cannot enter. Since there is no heat treatment process for sterilization, it preserves the nutrients of the raw materials to the fullest while maintaining their original taste and aroma.

A Dongwon F&B official stated, “As consumers’ interest in health and weight increases, the trend of low-calorie and zero-calorie beverages is expected to continue in the future,” adding, “We will continue to introduce new products that meet consumer needs, including a variety of low-calorie beverage lineups.”

This content was produced with the assistance of AI translation services.