Orion's 'Kkul Butter O!Guma' Surpasses 1 Million Units Sold in 6 Weeks After Launch

[Asia Economy Reporter Seungjin Lee] Orion announced on the 18th that its new product ‘Honey Butter Oh! Guma’ (hereafter Oh! Guma) surpassed cumulative sales of 1 million units within 6 weeks of its launch. In terms of sales, it reached 1.2 billion KRW, with 16 units sold per minute, showing high popularity.

Orion analyzed that the success was mainly due to recreating the popular dish 'Honey Butter Sweet Potato' as a snack, which was loved by the younger generation. Additionally, the combination of two main ingredients?sweet potato as the primary ingredient and potato to add a crispy texture?along with a honey syrup coating that enhances the texture, was also a factor in its popularity.

Oh! Guma, launched in July, is a sister product to the flagship long-selling product ‘Oh! Potato’ and expands the lineup through ingredient differentiation rather than focusing solely on flavor.

Based on its domestic popularity, Orion plans to introduce Oh! Guma in China in August. Given that the existing Oh! Potato (local name: Yatudou) product recorded sales of 224 billion KRW in China last year and has been well-loved, high interest is expected for the new product Oh! Guma as well.

An Orion official said, “Honey Butter Oh! Guma is gaining popularity as a sweet ‘home snack’ among young people who are spending more time at home due to vacations and working from home,” adding, “Snacks combining two or more main ingredients, such as ‘Gochu Chip’ which combines potato and corn, and ‘Oh! Guma’ which combines sweet potato and potato, are receiving positive responses.”

This content was produced with the assistance of AI translation services.