Chairman Koo Bon-jun Communicates with 'Mobile Coupons' Instead of Pizza Gifts

For On-Site Employees of Affiliates and Partner Companies

▲Koo Bon-joon, Vice Chairman of LG. (Provided by Koo Bon-joon)

[Asia Economy Reporter Hwang Yoon-joo] Gu Bon-jun, chairman well known as the 'Pizza CEO,' has once again shown his care for employees through his unique hands-on management style.

According to LX Holdings on the 17th, Chairman Gu recently sent small but heartfelt surprise gifts to about 800 employees. The recipients were employees working on-site at affiliated companies and partner firms. For partner firm employees, they belong to LX Pantos and LX Hausys partner companies, responsible for loading and unloading air conditioners and other home appliances, as well as construction work in bathroom and kitchen sectors.

Considering the COVID-19 situation, Chairman Gu gifted mobile coupons that could be delivered non-face-to-face, along with messages expressing gratitude for the employees' hard work. This was intended to encourage on-site workers who are easily exhausted by the heat and COVID-19, and partner firm employees were also directly cared for as members of LX.

Employees who received the gifts without prior notice responded very positively to the modest but sincere gesture from Chairman Gu, LX Holdings said.

Gu, famous for his leadership that carefully looks after employees, earned the nickname 'Pizza CEO.' This name came from the pizzas he delivered for about three and a half years to boost employee morale while serving as vice chairman of LG Electronics. Starting in 2011 when he sent pizzas to the LG Electronics development team, the story of him sending surprise pizza gifts to overseas branches to encourage employees is still talked about today.

This content was produced with the assistance of AI translation services.