NongHyup Bank Opens Digital Virtual Space 'Branch Dokdo' to Celebrate 60th Anniversary
[Asia Economy Reporter Kiho Sung] NH Nonghyup Bank announced on the 17th that it has opened 'Branch Dokdo' on its mobile platform 'All One Bank' to commemorate the 60th anniversary of Nonghyup's founding.
'Branch Dokdo' is a digital virtual space planned to inform customers about Dokdo and facilitate communication together. It provides Dokdo-specialized financial and lifestyle services that combine engaging elements and financial services, including Dokdo stories, ▲Dokdo-specialized products ▲Banking on Dokdo ▲Souvenir shop ▲Dokdo reincarnation experience, and plans to introduce various services such as communities in the future.
In particular, the 'Dokdo-specialized products' section offers Dokdo-specialized ESG (Environmental, Social, and Governance) financial products, and the 'Souvenir shop' runs a hot deal event where customers can purchase the Dokdo specialty 'Dokdo Shrimp' for 1,000 won. The 'Dokdo reincarnation experience' provides game-type content based on personality type tests.
Starting with 'Branch Dokdo,' Nonghyup Bank will introduce unique digital branches themed around customers' hobbies and interests for the first time in the financial sector, such as 'Branch Billiards' themed on billiards and 'Branch Asia' featuring various aspects of Asia in the second half of the year. Nonghyup Bank plans to expand this into a metaverse-style platform in the future.
To commemorate the opening of 'Branch Dokdo,' a quiz event will be held until the 30th of next month. Among the customers who participate in the event, 3,000 will be selected by lottery to receive a banana milk mobile coupon. Among customers who answer the quiz correctly, one will be selected by lottery to receive a 500,000 won travel voucher, and 200 will receive limited edition Dokdo goods.
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President Junhak Kwon stated, “As a reliable national bank that has grown together with farmers and the public, NH Nonghyup Bank prepared 'Branch Dokdo' to reflect on the national value of Dokdo and provide differentiated customer experiences through digital means,” adding, “Starting with Branch Dokdo, we plan to continuously introduce various branches tailored to customer characteristics.” He further added, “Based on this, we plan to expand into NH Nonghyup Bank's own metaverse platform that integrates various contents preferred by the MZ generation, including finance, games, and communities.”
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