HiteJinro Participates as Sponsor in '2021 New Zealand Hanin Day K-Festival'

On the 14th (local time), over 3,000 people visited the Chamisul tasting booth at the 2021 New Zealand Korean Day K-Festival held in Auckland, New Zealand, concluding successfully.

[Asia Economy Reporter Lim Hye-sun] HiteJinro announced on the 17th that it participated as a sponsor in the ‘2021 New Zealand Korean Day K-Festival’ held in Auckland, New Zealand on the 14th (local time), conducting brand promotion activities. This event was originally scheduled for November last year but was postponed due to the spread of COVID-19.

HiteJinro is focusing on the increasing trend of interest in K-food in New Zealand and aims to raise awareness by providing an opportunity to directly experience the ‘Chamisul’ brand through this festival. In particular, it plans to introduce fruit liqueurs in various ways to the local young generation who prefer sweet alcoholic beverages and to actively target the New Zealand market.

For effective brand exposure, a large screen was installed at the entrance of the ‘K-Festival’ venue to screen the Chamisul global TV commercial, and interior decorations and a photo wall using Chamisul products and Jinro Toad LED posters attracted participants’ attention.

Additionally, a tasting booth was set up inside the venue, offering Chamisul, Jinro Is Back, and Aseul series fruit liqueurs, introducing K-soju to over 3,000 local consumers who visited the booth.

Through this festival, HiteJinro plans to imprint the young and dynamic brand image of Chamisul not only on the Korean community but also on locals, and actively carry out promotions and tasting events linked with Korean restaurants.

This content was produced with the assistance of AI translation services.