Mary Barra, GM Chairwoman, Selected as Keynote Speaker for CES 2022

Selected as Keynote Speaker for 2 Consecutive Years "Will Showcase Electrification Vision"

[Asia Economy Reporter Yu Je-hoon] Korea GM announced on the 16th that Mary Barra, Chairperson and CEO of General Motors (GM), has been selected as the keynote speaker for the Consumer Electronics Show (CES) 2022, which will be held in January next year.

In her speech next year, Chairperson Mary Barra plans to once again share GM's vision and plans for the mass adoption of electric vehicles, demonstrating how GM's pursued technologies and electrification will create opportunities for people worldwide to experience mobility.

Mary Barra also served as the keynote speaker at CES 2021 held last January, where she shared a future blueprint for GM's full electrification and mobility strategy to realize the 'Triple Zero (zero emissions, zero crashes, zero congestion)' vision.

Specifically, the plan included increasing the proportion of electric vehicles to 40% of the total by 2025 and investing $27 billion (later expanded to $35 billion) in the development of electric and autonomous vehicles. It also included plans to launch 30 electric vehicle models globally by 2025 through GM's self-developed dedicated electric vehicle platform, 'Ultium.'

Meanwhile, GM is establishing a mass production system for over one million electric vehicles by 2025 by forming a joint venture called 'Ultium Cells' with LG Chem and constructing large-scale joint factories for battery production in two locations in Ohio and Tennessee, USA. Additionally, GM has completed the establishment of 'Factory Zero,' a dedicated electric vehicle assembly plant, with an investment of $2.2 billion.

Korea GM has also entered the domestic electric vehicle market by introducing Chevrolet's first electric SUV, the Bolt EUV, and the new Bolt EV. The Bolt EUV has a single-charge driving range of 403 km, the Bolt EV has 414 km, and both can charge 80% of their battery capacity in one hour with fast charging.

This content was produced with the assistance of AI translation services.