Honam University Department of Tourism Management Accelerates Training of Smart Tourism Professionals

AI·Big Data Analysis·Untact Tourism Content·Operation of Tourism Big Data Platform

Honam University’s Department of Tourism Management is accelerating efforts to cultivate ‘smart tourism professionals’ by integrating AI and tourism. Photo by Honam University

[Asia Economy Honam Reporting Headquarters Reporter Cho Hyung-joo] The Department of Tourism Management at Honam University (Department Head Jeong Eun-seong) is accelerating efforts to cultivate ‘smart tourism professionals’ by integrating AI and tourism.

The Department of Tourism Management announced on the 13th that it plans to operate a ‘Smart Tourism School’ starting in October for university students in the region and industry practitioners.

The Smart Tourism School was launched after being selected as the leading department for the ‘Big Data-Based Smart Tourism Platform Operation Workforce Training Project Team,’ an autonomous project under the Gwangju-Jeonnam Regional Innovation Platform Project this year.

Additionally, in May, the department signed a business agreement with the Tourism, Culture, and Sports Bureau of Jeonnam Province and produced videos to develop the ‘Namdo Blue Island Ontact Tourism Content.’

Moreover, a tourism big data analysis research team was formed with graduate and undergraduate students, proposing that ‘cultural tourism and experience-centered tourism resource development are important’ for Gwangju Metropolitan City’s tourism marketing in the post-COVID-19 era.

Professor Jeong Eun-seong stated, “We will break away from past experience-centered marketing support and bring a fresh breeze to regional tourism marketing by providing future-oriented tourism policies based on data that can measure, reflect, and predict tourist behavior patterns in real time, as well as timely customized analysis services for tourists.”

This content was produced with the assistance of AI translation services.