Coupang Hosts Domestic Emerging Designers Exhibition... Up to 70% Off on 32 Brands

[Asia Economy Reporter Kim Bo-kyung] Coupang announced on the 13th that it will hold the ‘C.AVENUE Designer Brand Week,’ which gathers season-off and clearance products in one place to support domestic emerging designers.

Held in collaboration with Seoul Fashion Creation Studio and Gyeonggi Fashion Creation Studio until the 18th, this event was organized to help domestic emerging designers struggling with poor sales due to COVID-19 to enter the online market and support their growth.

Season-off and clearance products from emerging designer brands can be found with various benefits such as limited-time special prices and instant discounts. Over 1,000 products from various brands including clothing, jewelry, bags, shoes, and fashion accessories are sold at up to 70% off.

A total of 32 emerging designer brands are participating in this event. Brands such as The Stolen Garment, The Studio K, DYS, Leiel, Lehui, Nuper, Julie and Daisy, Lume, and Dun Factory, which convey youthful sensibility and energy, can be purchased at reasonable prices.

Featured products include the Country Powder T-shirt by designer Kim Sang-won, which combines the practicality of workwear and sportswear with a vintage sensibility; the Tina Blossom jersey dress by designer Park Hye-in, which emphasizes curved lines through luxurious and sophisticated design and restrained details; and the signature Mugunghwa T-shirt by designer Jang Yoon-kyung of Ssesse, which playfully interprets Korean culture. These are available for limited sale.

Kim Ji-eun, Coupang’s fashion director, said, "During the difficult times of COVID-19 and economic recession, Coupang C.AVENUE will provide emerging designers with opportunities to expand their online sales channels," adding, "We plan to offer various support so that they can continue to challenge themselves and grow."

This content was produced with the assistance of AI translation services.