Nonghyup Hanaro Mart Teams Up with Baek Jong-won to Launch Two Types of Ready-to-Eat Meals

[Asia Economy Reporter Jo In-kyung] Nonghyup Distribution announced on the 12th that it will launch premium home meal replacements (HMR) such as bulgogi sets and fried rice sets developed in collaboration with Baek Jong-won, CEO of The Born Korea, to commemorate the 60th anniversary of Nonghyup's founding.

These home meal replacements use carefully selected domestic agricultural and livestock products from across the country to promote the consumption of Korean agricultural and livestock products. Nonghyup is responsible for product planning, raw material supply, and sales, while The Born Korea handles recipe development and production.

The product lineup includes two types: the "Bulgogi Set (Gochujang Pork Bulgogi 250g · Soy Sauce Beef Bulgogi 250g 12,400 KRW)" and the "Fried Rice Set (Baek Ham Vegetable Fried Rice 230g · Baek Ham Kimchi Fried Rice 230g 11,400 KRW)." The Bulgogi Set uses fresh and safe agricultural and livestock products from nine provinces nationwide, while the Fried Rice Set uses high-quality domestic ingredients such as Nonghyup Yeoju rice, Baek Ham made from pork hind leg, and kimchi. They can be conveniently prepared by heating in a pan or microwave.

They are available for purchase starting from the 12th at 25 Nonghyup Distribution Hanaro Mart stores.

This content was produced with the assistance of AI translation services.