CU Launches 'Dokdo Makgeolli and Lunchbox' to Celebrate Gwangbokjeol

Dokdo Guardian products sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 12th that it will launch Dokdo Guardian products in collaboration with the Dokdo Love Movement Headquarters to commemorate Liberation Day. This is the second Liberation Day special product following last year's Dokdo Love ready-to-eat meal series. This time, they are introducing season-limited products including Dokdo Makgeolli, Dokdo Meat-filled Squid Bulgogi Lunchbox, and Dokdo Soju 815 Limited Edition.

Dokdo Makgeolli is a carefully brewed alcohol made by blending domestic rice with hibiscus extract and adding clean deep seawater from Ulleungdo. It features a harmonious taste and color created by the subtle sweetness of the pink hibiscus extract and the slight saltiness of Ulleungdo deep seawater. The Dokdo Meat-filled Squid Bulgogi is a hearty lunchbox made with ingredients commonly enjoyed in Ulleungdo. It contains a generous portion of spicy and sweet squid bulgogi paired with fragrant bujikkaengi greens, enhancing both flavor and meaning.

Both products emphasize their connection to Dokdo by featuring a sea lion holding the Taegeukgi flag against the backdrop of Dokdo on their packaging. Additionally, to proclaim to the world that Dokdo is Korean territory, the phrase "Korea's Beautiful Island Dokdo" is inscribed in various languages including Korean, English, Japanese, and Chinese. A portion of the sales proceeds from the Dokdo Guardian products will be donated to the Dokdo Love Movement Headquarters to support Dokdo protection activities and the Dokdo Love platform project.

A representative from the Dokdo Love Movement Headquarters stated, "We are very pleased that CU has released Dokdo products again this year following last year, allowing all citizens to encounter Dokdo in their daily lives," and added, "We plan to continue collaborating to practice love for Dokdo."

A BGF Retail representative said, "CU aims to be a space where customers can always feel the value and importance of Dokdo in their daily lives," and added, "This is significant in that it raises continuous interest in Dokdo through various Dokdo protection activities and enhances national pride."

This content was produced with the assistance of AI translation services.