POSCO Participates in Korea's Largest Architecture Expo... Showcases Eco-Friendly Steel Products and Solutions

[Asia Economy Reporter Kim Hyewon] POSCO Group announced on the 11th that it will participate in the Korea Build Architecture Expo held at COEX, Seoul from the 12th to the 15th, showcasing INNOVILT products themed around eco-friendly safety.

Korea Build started in 1986 and has continued for 35 years, attracting an average of 100,000 visitors annually, making it the largest architecture expo in Korea.

POSCO, together with its steel material customers such as International Ester and Daehan Scaffolding Industry, as well as group companies including POSCO Engineering & Construction and POSCO Steel Sheet, will open the INNOVILT Pavilion under the theme "Clean and Safe Construction with Eco-friendly Steel Products." The pavilion will introduce steel material products and solutions that reduce carbon emissions and are safer compared to traditional building materials such as stone, wood, and aluminum.

The INNOVILT Pavilion is composed of six zones: ▲INNOVILT World ▲Eco-friendly ▲Safety ▲Smart Housing Platform ▲Co-prosperity ▲Story, filled with UX (User Experience) content that allows visitors to see, touch, and feel the exhibits directly.

At the entrance of the exhibition hall, INNOVILT World showcases how POSCO Group’s premium steel materials are used in various buildings, transportation, and infrastructure such as water and sewage systems at a glance.

The Eco-friendly zone introduces hollow rebar, composite beams, solar power generation supports, and PosMAC Barrier, an eco-friendly street tree growth solution. In particular, the hollow rebar recently developed by POSCO using high-strength steel weighs nearly half compared to conventional deformed rebar, enabling shortened construction periods and carbon reduction through improved workability.

In the Safety zone, visitors can see PosMAC guardrails, high-strength scaffolding, stainless steel water supply pipes, reservoir linings, and water tanks used to build safe living environments for people, including traffic infrastructure safety, user safety, construction worker safety, and clean water supply.

The Smart Housing Platform zone introduces eco-friendly modular products. Modular construction is an innovative building method where 90% of the work is done in the factory and then safely installed on-site without noise or dust, reducing greenhouse gas emissions by more than 20% compared to conventional concrete construction. Various interior and exterior materials made from POSCO Steel Sheet’s color steel sheet 'Inpinelli' and framed acoustic horn speakers are also on display.

The Co-prosperity zone showcases eco-friendly solutions from POSCO and group company ventures, including Slasitc (Slag + Plastic), an eco-friendly composite material made from recycled plastic and steelmaking by-products; BIPV (Building-integrated photovoltaic system); and PosParking, a new concept parking tower solution to address urban parking shortages.

Through this exhibition, POSCO expects increased awareness of the importance of ESG (Environmental, Social, and Governance) in the construction industry, including carbon and fine dust reduction and safety improvements, as well as enhanced recognition of INNOVILT products.

INNOVILT is Korea’s first premium steel material integrated brand created by POSCO in 2019. It certifies products from steel material customers using 100% POSCO steel based on comprehensive evaluations of technology and marketability. Currently, a total of 112 companies and 174 steel material products have been selected as INNOVILT products.

This expo will be conducted in compliance with the government’s COVID-19 prevention guidelines. Participating companies and staff will undergo rapid COVID-19 diagnostic tests every morning before entry, and general visitors will be allowed entry in limited numbers of about 15 to 20 people, reduced from the maximum of 30 people per booth area standard.

This content was produced with the assistance of AI translation services.