Shilla Myeon to Sell 'Coupang' Duty-Free Stock "Expanding Domestic Customer Access"

Image of duty-free products in stock at Shinsegae Duty Free Store on Coupang.

[Asia Economy Reporter Yuri Kim] Shilla Duty Free has started selling 'excess inventory duty-free products' on Coupang.

On the 11th, Shilla Duty Free announced that it will collaborate with Coupang, Korea's leading e-commerce platform, to sell excess inventory duty-free products. Shilla Duty Free stated, "We have only sold excess inventory duty-free products through our own channel, 'Shilla Trip,' but have decided to start selling through external channels to expand sales." This is the first time that domestic duty-free products are being sold on Coupang.

Shilla Duty Free will sell over 2,000 types of excess inventory duty-free products from about 100 brands through the Coupang Marketplace. Popular products from luxury fashion, watches, accessories, and electronics brands such as Bally, Tumi, Samsonite, Mandarina Duck, Pandora, and Frederique Constant will be showcased. Representative products include ▲Givenchy Antigona Clutch ▲Tumi Voyager Harper Backpack ▲Samsonite Aerlet Backpack ▲Frederique Constant Slimline Moonphase ▲GoPro Hero8. Prices are discounted by up to 74% compared to regular duty-free prices.

Without traveling abroad, customers can search for 'Shilla Duty Free' on Coupang to find Shilla Duty Free's excess inventory duty-free products, which are shipped directly to customers after import customs clearance procedures. All products sold are official Shilla Duty Free items sold in accordance with the Korea Customs Service's domestic sales policy, allowing even those without plans to depart abroad to purchase them.

Shilla Duty Free continues to sell excess inventory duty-free products through its own channel, 'Shilla Trip.' On Shilla Trip, a 'Weekend Brand Sale' is held where one selected overseas luxury brand is offered at up to 70% discount for three days each week, selling various brands at maximum discounted prices.

A Shilla Duty Free official said, "We planned cooperation with external channels as well as our own channel so that more customers can purchase value-for-money products," adding, "We will continue to prepare various measures to enhance shopping convenience for domestic customers."

This content was produced with the assistance of AI translation services.