"Creating the Second Chomajjamppong"... Emart Launches Peacock Hero Development Project

[Asia Economy Reporter Lim Chunhan] Emart announced on the 11th that it will launch a hero cultivation strategy project to grow hit products of its private brand Peacock.

Emart will periodically select Peacock hero items and conduct large-scale promotions for the selected products. Peacock hero items are chosen through an objective evaluation by Peacock buyers, comprehensively considering factors such as taste, buzz, and customer reviews.

The first products selected are 'Peacock Wonju Jinmi Seasoned Chicken' and 'Peacock BT21 Spicy Cheese Tteokbokki,' which will be sold at a 40% discount when paid with event cards for three weeks starting from the 12th. These products will be displayed in large quantities at major event areas within Peacock stores and promoted through various in-store notices.

Emart explained that the importance of hit products is increasing, as the top five Peacock products accounted for 3.5% of total Peacock sales in 2019, 6.2% last year, and 6.9% from January to July this year.

Meanwhile, Emart has been renovating Peacock stores within its outlets since January this year. Following the renovation of 37 Peacock stores in the first half of this year, it plans to refurbish a total of about 100 stores by the end of the year.

An Emart official said, “We will strategically nurture hit products by selecting Peacock hero items that comprehensively consider seasonal trends and lifestyle changes, and lead trends. We will also accelerate the reorganization of Peacock stores to continuously pursue Peacock’s external growth.”

This content was produced with the assistance of AI translation services.