AK Plaza Opens 2nd Branch of Jeju Air In-Flight Meal Cafe 'Yeohaengmat'

AK Plaza Bundang Branch 'Travel Mat' 2nd Store (Photo by AK Plaza).

[Asia Economy Reporter Yuri Kim] AK Plaza announced that from the 10th, it will open the second branch of the Jeju Air in-flight meal cafe "Taste the Happiness of Travel (Yeohaengmat)" popup store, operated directly by Jeju Air flight attendants, at AK Plaza Bundang for three months.

In April, AK Plaza introduced the "Yeohaengmat" popup store at the community-friendly shopping mall AK&Hongdae, the first of its kind in the distribution industry. The AK&Hongdae "Yeohaengmat" became popular as a unique experience store where customers could taste in-flight meals during a time when overseas travel was difficult, attracting attention even before the store opened. After opening, customer visits continued, and most of the prepared stock sold out early. The AK&Hongdae "Yeohaengmat" popup store concluded its three-month operation last month.

The second branch of "Yeohaengmat," located on the first floor of AK Plaza Bundang, offers three popular Jeju Air in-flight meal menus: ▲Red Curry Karaage Set ▲Double Cheongyang Hamburger Steak & Fried Rice Set ▲Pa-ssam Bulgogi Set, along with two flight attendant in-flight meal sets: ▲Tandoori Chicken Set ▲Teriyaki Chicken Set.

Coffee and various beverages are also sold. All menus are served directly by Jeju Air cabin crew, providing customers with a more special experience. The "Yeohaengmat" second branch also features events where customers can experience in-flight specialized services such as tarot cards, balloons, and calligraphy.

AK Plaza stated that the opening of the "Yeohaengmat" second branch is part of delivering the value of "Daily Premium," which brings specialness to customers' daily lives. Since last year, AK Plaza Bundang has significantly expanded F&B genre stores on the first floor, where people of all ages can comfortably enjoy. As a result, the proportion of F&B stores on the first floor of Bundang increased from 8% to 32%, and the average daily sales on the first floor in the second quarter of this year rose significantly by 39%.

A representative of AK Plaza Bundang said, "We are pleased to introduce Jeju Air's beloved 'Yeohaengmat' popup store to customers in the Bundang area," adding, "We will continue to carry out innovative and diverse MD reorganizations to deliver 'Daily Premium' to visiting customers."

This content was produced with the assistance of AI translation services.