Starbucks Launches Full-Scale 'Brewing Car' Service with 'Mini'
On the 9th, a Starbucks representative is showcasing the 'Brewing Car' service at the National Police Hospital in Songpa-gu, Seoul. (Photo by Starbucks Korea)
View original image[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea announced on the 10th that it will officially start operating the 'MINI+Starbucks Brewing Car,' a collaboration with MINI Korea.
The 'Brewing Car' is a mobile coffee truck equipped with the same coffee machines as Starbucks stores installed in MINI Korea's new cars, where Starbucks baristas personally prepare and serve coffee. It was designed to visit special locations with customer stories to deliver unique memories and emotions.
Earlier, Starbucks, together with MINI Korea, selected a total of 10 meaningful locations based on about 1,000 stories submitted through the official Starbucks and MINI Instagram accounts until the end of July, focusing on places where people work hard for our society behind the scenes.
As the first location, on the 9th, they visited the National Police Hospital in Songpa-gu, Seoul, based on a customer's story who wanted to deliver supportive coffee to her sister and fellow medical staff working there for the safety of the people. Starbucks delivered about 200 beverages and 'rice chips' to encourage and support the medical staff and hospital officials working hard on the front lines to overcome COVID-19.
Starbucks' signature coffees, 'Iced Caffe Americano' and 'Iced Decaffeinated Caffe Americano,' as well as the collaborative drink with MINI, 'Ruby Red Chilling Ice Tea,' were served in reusable cups co-branded with MINI, according to customer preference.
Hot Picks Today
"You Might Regret Not Buying Now"... Overseas Retail Investors Stirred by News of Record-Breaking Monster Stocks' IPOs
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- Mistaken for the Flu, Left Untreated... Death Toll Surges as WHO Declares Emergency (Comprehensive)
- Iranian Stock Market Reopens After 80 Days Following War
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Starting with the National Police Hospital, Starbucks plans to visit meaningful places such as 119 Safety Centers and medical centers dedicated to their communities despite difficult circumstances until the end of August, delivering the emotions and messages of support contained in the stories along with coffee.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
