Shinsegae Food Presents Health Food Gift Sets to Encourage ‘No Brand Burger’ Franchise Owners

At No Brand Burger Seongnam Taepyeong Branch in Sujeong-gu, Seongnam-si, Gyeonggi Province, An Su-hyung, NBB Team Leader at Shinsegae Food (left), is delivering a health food set to franchise owner Jeong Jae-ho. (Photo by Shinsegae Food)

[Asia Economy Reporter Seungjin Lee] Shinsegae Food delivered health food gift sets to encourage franchise owners who work together for the growth of No Brand Burger.

On the 9th, Shinsegae Food announced that it delivered health food gift sets consisting of Olban Samgyetang and Old-fashioned Whole Chicken to about 90 No Brand Burger franchise owners to mark Malbok (the last of the three hottest days in summer). Especially, to celebrate the 2nd anniversary of No Brand Burger's launch, Jeonghun Won, the head of the dining business division, personally enclosed a handwritten letter expressing gratitude, conveying Shinsegae Food's sincere commitment to prioritizing coexistence with franchise owners.

Jeonghun Won, head of dining at Shinsegae Food, said in the letter, "We express our gratitude to the franchise owners who have been with No Brand Burger during the difficult times of the COVID-19 pandemic in the dining market," adding, "Under the goal of creating a hamburger franchise that spans generations, we will do our best to grow together in a relationship beyond a business connection between headquarters and franchise stores, as brand partners who share life and create the future together." He also added a message of encouragement, saying, "Let's join forces to overcome this particularly tough summer with the prolonged COVID-19 and record-breaking heatwaves."

Meanwhile, No Brand Burger, launched by Shinsegae Food in August 2019 with a cost-effectiveness concept, has gained popularity not only among the main consumer base of hamburgers, the MZ generation (Millennials + Generation Z), but also among prospective franchise owners, thanks to its excellent taste and quality, reasonable prices, stylish interior, and unique menu.

In fact, since No Brand Burger officially entered the franchise business in July last year, about 1,000 franchise inquiries have been received monthly, and 10 to 15 new franchise stores open each month. As of last month, about 90 franchise stores are in operation. Shinsegae Food expects the number of No Brand Burger stores, including directly operated and franchise stores, to reach about 140 by the end of this month, marking the 2nd anniversary, with a goal to open the 170th store by the end of the year.

This content was produced with the assistance of AI translation services.