Samyang Foods Celebrates 60th Anniversary with New Taste and Design for Samyang Ramen

[Asia Economy Reporter Seungjin Lee] Samyang Foods announced on the 6th that it will celebrate its 60th anniversary by completely revamping the taste and design of Samyang Ramen Original and launching it.

Samyang Foods conducted research and development for the past six months to enhance the new taste of Samyang Ramen Original, making changes to the noodles, soup, and flakes to create a product with a deeper and richer flavor. The packaging uses eco-friendly materials certified as green.

The newly launched Samyang Ramen strengthens elasticity with an optimal flour blend ratio, allowing the noodles to maintain a chewy texture without becoming soggy, and onion extract was added to the dough to better harmonize with the broth.

The soup adds vegetable flavors such as shiitake mushrooms to the existing ham flavor to complete a deep and rich broth taste, and cheongyang chili pepper flavor was added to reduce greasiness and enhance a clean taste. Additionally, the flakes increased by 30% compared to before, including dried bok choy, dried green onions, and dried carrots, and new seasoned beef-flavored flakes were added to create a rich texture.

The spicy flavor of Samyang Ramen will also be newly introduced in early September, with enhanced noodle texture and broth flavor.

Samyang Foods collaborated with Studio Kinjo to revamp the taste and design of Samyang Ramen. The 60th anniversary edition package features a witty expression of ‘Samyang’ and will be produced and operated in limited quantities. Afterwards, the official packaging design of Samyang Ramen will be applied.

Meanwhile, to commemorate its 60th anniversary, Samyang Foods will hold a Kakao Gift event on August 9th, selling a 5-pack multi-pack of Samyang Ramen Original for 100 won. The quantity is limited to 1,000 units, with a purchase limit of one multi-pack per person, and free shipping.

A Samyang Foods official said, “As we celebrate our 60th anniversary by renewing the taste of Samyang Ramen, we will continue to strive to repay customers with better taste and quality,” and added, “We plan to strengthen marketing to enhance the brand image of the newly transformed Samyang Ramen.”

This content was produced with the assistance of AI translation services.