'Samsung Galaxy Unpacked' Official Trailer Surpasses 100 Million Views
[Asia Economy Reporter Eunmo Koo] Samsung Electronics announced on the 5th that the official trailer video released on the 28th of last month ahead of the 'Samsung Galaxy Unpacked' event on the 11th has surpassed 100 million views on YouTube. On average, about 570,000 people watched the video per hour, and about 9,500 people per minute, making it the fastest among all Unpacked trailer videos to date.
The 45-second official trailer video shows the evolution of mobile technology over the past several decades, followed by narration stating, "Change is not only inevitable but generally better," and "Once you experience a better experience, you cannot go back," then displays the question "Is 'good' good enough?" across the entire screen. Then, with bright and grand music, a smartphone unfolds to reveal a vast cityscape, ending with "Get ready to unfold."
"Is 'good' good enough?" and "Get ready to unfold" are the same phrases used in outdoor advertisements at global landmarks following Samsung Electronics' official invitation release.
A Samsung Electronics official said, "The official trailer video was planned to highlight the current state where smartphone designs and functions have become increasingly similar over the past decade of continuous development, and to convey the message that we will provide a fundamentally different mobile experience to more people through the new Galaxy devices to be unveiled at Unpacked."
Since the 28th of last month, Samsung Electronics has also been running a consumer participation social campaign called '#UnfoldChallenge' on TikTok. The campaign video, featuring BTS and actress Millie Bobby Brown, has surpassed 184 million views as of the 4th.
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'Samsung Galaxy Unpacked 2021' will be held online at 11 PM Korean time on the 11th. At Unpacked, Samsung Electronics will unveil the next-generation foldable smartphones ‘Galaxy Z Fold3’ and ‘Galaxy Z Flip3’, the smartwatch ‘Galaxy Watch4’ series, and wireless earbuds ‘Galaxy Buds2’, among others.
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