Audi "e-tron Wins Gold at Digital Ad Awards"
[Asia Economy Reporter Changhwan Lee] Audi announced on the 4th that its 'Audi e-tron Launch Campaign' held last year won the Gold Award in the Digital Creative category at the '2021 Korea Digital Ad Awards.'
The 'Audi e-tron Launch Campaign' was a campaign that introduced various content such as a customer participation event featuring real customer stories to promote the e-tron, Audi's first pure electric vehicle, along with its domestic launch.
Audi explained that rather than simply introducing the vehicle, the campaign delivered a more intuitive message about the e-tron and communicated with actual customers, contributing to increased interest and sales of the vehicle, which earned it excellent evaluations and the honor of receiving the award.
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The 'Digital Creative category' in which Audi won is an award selected by focusing on the message delivery power through creativity, targeting the design used in digital campaigns.
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