Lotte Homeshopping "Official Sponsorship Boosts Olympic National Team's Success"

Lotte Homeshopping announced on the 4th that it is enjoying the official sponsorship effect as the South Korean national team performed well at the 2020 Tokyo Olympics. Broadcast screen of the 'Fighting Korea Shopping Festival' wishing success to the national team (Photo by Lotte Homeshopping).

'National Team Comment Support Event' Engages Over 10,000 Participants
Strategic Product Lineup During Key Game Times, Order Quantity More Than Doubled
Official Sponsor of the Korea Sports Council Until 2024, Developing Sports Marketing Using Media Commerce

[Asia Economy Reporter Kim Yuri] Lotte Home Shopping announced on the 4th that it is enjoying the official sponsorship benefits as the South Korean national team performed well at the 2020 Tokyo Olympics.

As the official sponsor of the Korea Sports Council, Lotte Home Shopping has been running the 'Fighting Korea Shopping Festival' since the 22nd of last month to support the national team's success. The 'National Team Comment Support Event,' held on the mobile application until the 8th, has received enthusiastic responses with over 10,000 customers participating as of the 3rd. Considering the increase in male customers during major sports events, sales of men's products have been expanded, and easy-to-decide meals have been focused on. As a result, TV home shopping product sales (from July 23 to August 3, based on order amount) increased by more than 15% compared to the same period last year.

In particular, products sold during long-duration ball games such as baseball and volleyball saw order quantities increase by more than double compared to usual. On the evening of the 31st of last month, from 7 PM to 10 PM, when baseball, soccer, and women's volleyball games were held simultaneously, order quantities increased by 45% compared to the previous week. The 'Adidas Men's Drawers' launched after the games ended saw male customers increase by about 20% compared to regular broadcasts, selling 6,000 sets.

Earlier, just before 5:30 PM on the 28th of last month during the soccer match against Honduras, 'Goobne Pure Chicken Thigh' was sold, achieving more than double the usual sales. Lotte Home Shopping plans to focus on popular products according to the main game schedules during the remaining Olympic period. Health foods such as probiotics and boswellia will be sold during women's golf game times, and on the last weekend, the 7th and 8th, a living fair will be broadcast featuring a Dyson new model launch special, Cosyma swing exercise equipment, and Dimchae One Day specials.

Lotte Home Shopping stated that as the official sponsor of the Korea Sports Council until 2024, it will carry out various marketing activities for the national teams participating in major international competitions such as the Olympics and Asian Games. Through differentiated marketing utilizing its product and content production and distribution capabilities, including goods development and planning various sports-related media content, it plans to contribute to the revitalization of domestic sports.

Shin Sung-bin, Head of Marketing at Lotte Home Shopping, said, "With our athletes representing South Korea performing well at the Olympics, national interest in the Olympics has increased, and we are seeing the benefits of official sponsorship." He added, "As the official sponsor of the Korea Sports Council, we plan to contribute to the revitalization of domestic sports through various sports marketing using media commerce."

This content was produced with the assistance of AI translation services.