[Concall] Samsung Electronics, "Maximizing Sales of New Foldable Phones... Securing Profitability through Economies of Scale"

[Asia Economy Reporter Eunmo Koo] Kim Sung-gu, Executive Director of Samsung Electronics' Wireless Business Division, said during the Q2 2021 earnings conference call held on the morning of the 29th, in response to a question about flagship sales strategies including foldable smartphones, "In the second half of the year, we will focus on popularizing foldable phones and actively expanding sales volume." He explained, "The new foldable phone models have improved product completeness and innovation tailored to customer characteristics, and will provide a more optimized and differentiated user experience for the foldable form factor."

He continued, "We will actively promote flagship marketing through enhanced and outstanding competitiveness, and also expand in-store displays," adding, "Through this, we aim to increase sales volume to achieve economies of scale, and on the other hand, secure profitability through optimization of product design."

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