'Ttasangsangsang' Maxst Hits Upper Limit for 3 Consecutive Trading Days... What Kind of Company Is It?

[Asia Economy Reporter Park Soyeon] Maxst has hit the upper price limit for three consecutive trading days.

As of 10:19 AM on the 29th, Maxst is trading at 65,900 KRW on the KOSDAQ market, up 15,200 KRW (29.98%) from the previous day.

Earlier, on the first day of Maxst's listing on the KOSDAQ market on the 27th, the opening price was set at twice the public offering price (15,000 KRW), and the stock price rose to the upper limit, achieving the so-called 'ttasang' (first-day double price limit). On the following day, it rose to the price limit again, closing at 50,700 KRW.

This 'ttasangsang' (double upper limit) was recorded for the first time since Kakao Games.

Founded in 2010, Maxst is an AR (augmented reality) platform specialist company focused on securing core technology and domestic production in the AR field. Maxst is preparing not only the AR SDK business and industrial AR solutions but also a metaverse platform business. In May, it was selected as the lead company for the government-led 'XR (extended reality) Metaverse Project.'

Recently, as the metaverse has emerged as a key topic across industries, expectations for Maxst's listing as a leading metaverse stock have continued since the subscription phase.

The subscription competition rate for general investors in Maxst was 3,382 to 1, the highest since the introduction of the equal allocation system. The proportional allocation competition rate, excluding the equal allocation volume, reached 6,762.75 to 1.

Currently, Maxst's business areas are divided into ▶ AR development platform ▶ industrial AR solutions ▶ spatial-based AR content platform ▶ AR device solutions.

As of last year, the sales ratio by business area was approximately 14.9% for the AR development platform and 85.1% for AR solutions. The company, which recorded sales of 1.7 billion KRW last year, aims for sales of 17.4 billion KRW by 2023.

For enterprise-oriented customized AR solutions, the revenue model combines construction fees and licenses, and it is expected that continuous revenue generation will be possible by charging device fees, automobile model fees, and per-user license fees tailored to the industry characteristics even after deployment.

This content was produced with the assistance of AI translation services.