Samsung Electronics Launches New Concept Cooking Appliance 'Bespoke Cooker'

[Asia Economy Reporter Su-yeon Woo] Samsung Electronics partnered with major domestic food companies to launch a new concept cooking appliance, the 'BESPOKE QOOKER,' which quickly and deliciously cooks meal kits and home meal replacements (HMR), on the 28th.

A Samsung Electronics model is introducing the new concept cooking appliance 'Bespoke Cooker,' which can cook up to four dishes simultaneously, at the Samsung Digital Plaza Gangnam Main Store. Photo by Samsung Electronics

Cook 4 dishes at once... Complete a home-cooked meal with the ‘Multi-Cook’ function

The BESPOKE QOOKER features four cooking zones, enabling the 'Multi-Cook' function that allows up to four dishes to be cooked simultaneously.

This product is composed of a dedicated grill plate located at the center of the device, with three zones above and one zone below. It applies heat simultaneously from above and below the grill plate to cook food quickly and evenly.

Thanks to this, consumers can place beef steak and hard or soft vegetables in the three upper zones respectively, and soup or rice in the lower zone, allowing a perfect meal consisting of four dishes to be cooked at the same time. Additionally, the grill plate has a heating function that makes it convenient to cook steak or pizza evenly crispy and appetizing.

The BESPOKE QOOKER has an internal cooking space of 22 liters, spacious enough to cook a whole chicken comfortably. It is a '4-in-1' device equipped with microwave, grill, air fryer, and toaster functions, making it highly efficient for kitchen space utilization.

Collaboration with 8 food companies in ‘Team BESPOKE’... Building a new ecosystem

The BESPOKE QOOKER is equipped with a 'Scan Cook' function, where simply scanning the barcode printed on the back of meal kits and home meal replacements with the SmartThings Cooking app on a smartphone automatically sets the optimal cooking temperature and time for each zone. Using this function, any menu can be cooked within 18 minutes.

To implement the Scan Cook function, Samsung Electronics collaborated for about six months with eight leading domestic food companies (Fresh Easy, My Chef, Chung Jung One, Pulmuone, Dongwon, Ottogi, Entree, hy) to jointly develop exclusive menus and cooking algorithms, and established an ecosystem including a new purchase subscription service.

The food companies joined Samsung Electronics’ open collaboration system called ‘Team BESPOKE’ and introduced 117 exclusive QOOKER recipes. Some food companies will also launch new meal kits and home meal replacement products exclusive to QOOKER. Hotel Shilla is scheduled to join Team BESPOKE in the second half of the year and introduce QOOKER-exclusive meal kits.

More professional cooking is also possible with the BESPOKE QOOKER. The SmartThings Cooking app provides a Chef Cook function equipped with eight chef cooking guides and optimal cooking algorithms developed by chefs Kang Min-gu, Lee Chung-hoo, Lim Ki-hak, and Shin Chang-ho, who are active in Samsung Electronics’ 'Club des Chefs.'

In addition, Samsung Electronics launched the 'My QOOKER Plan,' a purchase subscription service, in collaboration with Samsung Card and food companies alongside the release of the BESPOKE QOOKER. This service allows customers to purchase the BESPOKE QOOKER at a discounted price by buying meal kits, home meal replacements, and various groceries worth a certain amount monthly with Samsung Card from the direct online malls of the eight food companies during the subscription period.

The My QOOKER Plan can be subscribed to on the Samsung Card website. To commemorate the product launch, Samsung Electronics is offering a limited-time benefit allowing customers who commit to purchasing groceries worth at least 39,000 KRW per month for two years to acquire the BESPOKE QOOKER for free. The BESPOKE QOOKER can also be purchased separately at Samsung Digital Plaza or Samsung.com without subscribing to the My QOOKER Plan, with a retail price of 590,000 KRW.

Lee Jae-seung, President of Samsung Electronics’ Home Appliance Business Division, said, "The BESPOKE QOOKER is a new kitchen solution developed to meet the MZ generation’s needs for a new lifestyle home-cooking trend and delicious, easy home meals. We will expand the ecosystem with the food industry to introduce unprecedented services in the future."

This content was produced with the assistance of AI translation services.