Orion Launches Summer Limited Edition Choco Pie House 'Lemon Choco Pie'

‘Choco Pie House’ 2021 Summer Limited Edition ‘Lemon Choco Pie’. (Photo by Orion)

[Asia Economy Reporter Seungjin Lee] Orion announced on the 27th that it has launched the summer limited edition product of its premium refrigerated dessert brand ‘Choco Pie House,’ called ‘Lemon Choco Pie.’

The Lemon Choco Pie is a limited edition product of Choco Pie House that can only be enjoyed this summer. The biscuit containing lemon is coated with lemon-colored chocolate. The marshmallow filling contains cream made with lemon jam. The surface of the product is topped with a double layer of cookies and lemon powder. Orion developed the product by researching desserts actually sold in bakeries and cafes to find the optimal harmony between lemon and choco pie.

The Choco Pie House dessert choco pie is a product that reinterprets the choco pie and transforms it into a premium refrigerated dessert. It features differentiated flavors such as carrot cake and tiramisu, along with luxurious packaging. It is currently sold nationwide in convenience store refrigerated sections, as well as at Choco Pie House stores including Dogok Main Branch and Apgujeong Branch, and through e-commerce channels such as ‘KakaoTalk Gift,’ ‘Coupang,’ ‘Market Kurly,’ and ‘Hello Nature.’

An Orion representative said, “In response to the increasing demand for diverse desserts this summer, we have introduced the unique and attractive tangy and refreshing Lemon Choco Pie,” adding, “We will continue to differentiate taste and design with season-appropriate concepts to provide consumers with new enjoyment.”

This content was produced with the assistance of AI translation services.