Finding Missing Persons, Soju Also Joins... 'Missing Alert Text System' Promotional Label "Bringing Missing Families Back Home Faster"

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Soju is expected to play a role in finding missing citizens.

Busan Dongnae Police Station has reached out to the local liquor company Daesun Joojo.

The police have launched a promotional campaign together with Daesun Joojo, which produces soju, to raise awareness of the "Missing Alert Text System" implemented on June 9.

The Missing Alert Text System is a system that sends necessary information such as appearance and clothing via mobile text messages when a missing person (children under 18, individuals with intellectual, autism, or mental disabilities, or dementia patients) is reported.

Daesun soju bottles will carry an auxiliary label with the phrase "Missing Alert Text System, Bringing Missing Families Back to Their Loved Ones Faster" to help promote this system.

The Dongnae Police Station emphasized, "Since missing person reports continue steadily and there is a high risk of connection to violent crimes, public interest in the Missing Alert Text System, which has been in effect since this year, is necessary."

Daesun Joojo CEO Jo Woo-hyun said, "We want to be of even a little help to those waiting for their missing family members at this very moment."

The Dongnae Police Station hoped for "greater public interest and reporting regarding the Missing Alert Text System, as early citizen reports play a decisive role in finding missing persons."

This content was produced with the assistance of AI translation services.