HiteJinro Launches 'Water Safety Campaign' with Fire Department Headquarters

On the 22nd, Hite Jinro CEO Kim In-gyu (left) and Gyeongbuk Fire Headquarters Chief Kim Jong-geun (right) held a non-face-to-face award safety campaign handover ceremony. (Photo by Hite Jinro)

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 26th that it will carry out a 'Water Safety Campaign' in collaboration with fire departments to prevent water-related safety accidents during the summer season. Following last year’s efforts in Chungnam, Busan, and Gangwon-do, this year the campaign will be conducted with the Chungnam and Gyeongbuk fire departments.

HiteJinro plans to support the 119 Citizen Water Rescue Teams belonging to the Chungnam and Gyeongbuk fire departments, who are dedicated to water rescue activities, by providing over 350 water rescue supplies such as life jackets, throwable lifebuoys, and patrol binoculars.

Additionally, to help vacationers enjoy safe water activities, fans and beach balls printed with safety rules will be placed at Taean Mallipo Beach and Pohang Wolpo Beach to continue the campaign promoting water safety guidelines.

Kim In-gyu, CEO of HiteJinro, said, “We appreciate the efforts of the 119 Citizen Water Rescue Team members who work hard for citizens’ safety despite the hot weather,” and added, “HiteJinro will continue to provide unwavering support for firefighters who protect the lives of the people.”

This content was produced with the assistance of AI translation services.