SK Chairman Chey Tae-won, "Am I a Rich Dad?" Youngest Daughter's Nagging, "No, I'll Be Frugal"

SK Group Chairman Chey Tae-won posted a photo of a toothbrush and dental floss on his Instagram on the 24th, followed by an anecdote about his youngest daughter.
[Photo by Instagram]

[Asia Economy Reporter Hwang Sumi] SK Group Chairman Chey Tae-won has recently started communicating with the public through social networking services (SNS), drawing attention by sharing conversations within his family.

On the 24th, Chairman Chey posted a photo of a toothbrush and dental floss on his Instagram and shared an anecdote with his youngest daughter. He said, "I was using dental floss and pulled out a rather long piece, and my youngest daughter, watching from the side, asked in disbelief, 'Dad, are you a chaebol?'" He added that he replied, "Huh? Uh? Um... no... I'll use it sparingly."

The post has received over 4,500 likes and about 250 comments so far. When a netizen commented, "I came here because I heard this is an Instagram hotspot," Chairman Chey responded, "Please enjoy it a lot."

When another netizen asked, "Chairman, I would like to know what kind of toothpaste you use," Chairman Chey replied, "I like anything with a spicy and sharp taste."

To the question, "Chairman, I am curious about how many hours you sleep. I heard chairmen go to bed early and wake up at dawn..." he answered, "There are exceptions."

Choi Tae-won, Chairman of SK Group, opened an Instagram account on the 24th of last month and began communicating with the public.
[Photo by Instagram capture]

Chairman Chey opened his Instagram account on the 24th of last month and began communicating with the public. He has posted 11 posts so far, mainly sharing photos of spending time with his pet cat before going to work, sitting on the sofa playing games, and other moments from his daily life.

He also uploaded a black-and-white photo of his three siblings from childhood and a photo of himself sitting at his desk working.

This content was produced with the assistance of AI translation services.