Dongwon Dear Food Revamps Food Specialty Online Mall 'Dongwon Mall' Service

[Asia Economy Reporter Seungjin Lee] Dongwon Dear Food announced on the 23rd that it has revamped the PC and mobile application services of its food specialty online mall, ‘Dongwon Mall,’ to enhance customer convenience.

Through this revamp, Dongwon Dear Food introduced the regularly operated special discount event section ‘D-day’ and the personalized service ‘For You’ based on customer data to provide a more efficient shopping experience. Additionally, it applied a convenient shopping environment by categorizing the 130,000 products it operates according to the respective environments of PC and mobile apps.

Dongwon Dear Food continuously operates the ‘D-day’ event section, offering up to 50% discounts on various products including popular items from Dongwon F&B such as Dongwon Tuna, Richam, and Yangban Porridge, as well as food, ingredients, and household and kitchen supplies.

Moreover, it introduced the customer-tailored service ‘For You,’ which identifies customers’ favorite brands, categories, and products to suggest personalized items. Based on customer activities such as product searches and orders, it analyzes preferences and consumption patterns to recommend necessary products.

Furthermore, Dongwon Group operates various food brands such as the fresh food specialty mall ‘The Banchan&,’ the fresh meat brand ‘MeatQ,’ and the pet specialty mall ‘Chuchu.com’ as separate specialty sections to strengthen category expertise. In addition, about 130,000 products including household and kitchen supplies and baby and children’s products were categorized and applied to fit PC and mobile environments. The app also introduced fingerprint authentication login service to enhance security.

Dongwon Dear Food plans to further enhance customer benefits of its membership system and paid membership service ‘Band Plus’ through a second revamp in the second half of the year. It will also build services such as subscription service, easy payment system via Dongwon Pay, and delivery arrival date notification to improve customer convenience.

To commemorate this revamp, Dongwon Dear Food will hold a customer participation event until the 9th of next month. Customers who use the revamped Dongwon Mall and leave reviews and congratulatory comments will be entered into a draw to receive various gifts.

A Dongwon Dear Food official said, “We will continue to prioritize customer convenience and satisfaction and continuously add differentiated online services tailored to customers’ lifestyles.”

This content was produced with the assistance of AI translation services.