Paul Bassett Launches Collaborative Product with Fashion Platform Brandi

Photo by M's Seed

[Asia Economy Reporter Moon Hyewon] Paul Bassett announced on the 22nd that it will release and sell a limited edition 'Ice Cream Latte T-shirt' as collaboration merchandise with the fashion platform Brandi on the 26th.

The collaboration is a promotion planned together by Paul Bassett and Brandi targeting the MZ generation, designing a witty T-shirt inspired by Paul Bassett's signature menu item, the Ice Cream Latte.

The T-shirt, made with 'Cool Ever,' a special yarn that delivers a cooling sensation to the skin, features embroidery of the Ice Cream Latte shape, making it a simple yet cute design that pairs well with various outfits. Available in two colors, white and black, it can be worn casually with denim or chino pants or styled formally as an inner layer with slacks and a light jacket.

All customers who purchase the Ice Cream Latte T-shirt will receive a 50% discount coupon for an Ice Cream Latte.

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