Photo by Saenghwal Maekju

Photo by Saenghwal Maekju

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[Asia Economy Reporter Moon Hyewon] The first batch of the handmade beer franchise Saenghwal Maekju's tteokbokki meal kit, 'Saenghwal Tteokbokki,' has sold out, the company announced on the 22nd.


Saenghwal Tteokbokki is a menu item that was born as a meal kit after surpassing 80,000 cumulative sales at Saenghwal Maekju stores and receiving great love from customers. The Saenghwal Tteokbokki contains more than 150g of three best-selling fish cakes from Hwangong Fish Cake, which has an 80-year tradition: Sangcheon Fish Cake, Handmade Beer Fish Cake, and Jungbo Fish Cake.


The rice cakes in Saenghwal Tteokbokki are produced using Korea's first tunnel-type rapid freezing technology and are rapidly frozen at -20℃, preserving the savory taste and chewy texture while preventing cracking, allowing consumers to enjoy the taste of freshly steamed wheat rice cakes.


To celebrate the sell-out of the first batch of Saenghwal Tteokbokki, Saenghwal Maekju is accepting pre-orders from today until the 25th, before the second batch goes on sale. Customers who pre-order will receive one free ramen noodle pack per tteokbokki pack as a promotional event.



Pre-orders for Saenghwal Tteokbokki can be made on Saenghwal Maekju's Naver Smart Store 'Saenghwal Maekju Saengshow,' and starting from the 26th, it will be exclusively available to consumers through 'Dongwon The Banchan&,' which operates the 'Metropolitan Area Dawn Direct Delivery' service.


This content was produced with the assistance of AI translation services.

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