Shinhan Bank Wins Service Quality Index Bank Industry 1st Place for 11 Consecutive Years in 2021

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 21st that it was selected as the No. 1 company in the banking industry for 11 consecutive years in the '2021 Korea Service Quality Index (KSQI)' organized by the Korea Management Association Consulting.

The Korea Service Quality Index is the only authoritative evaluation system in Korea where a service evaluation team directly visits each bank branch to objectively measure the quality of face-to-face service provided by employees.

Shinhan Bank received high evaluations particularly for ▲strengthening financial consumer protection activities to establish a proper product sales culture ▲real-time customer communication through customized customer satisfaction surveys at each customer contact point ▲the Digital Sales Department operating non-face-to-face branches based on digital channels ▲and the establishment of the future-oriented innovative store model, the Digilog Branch.

A Shinhan Bank official said, "With the expansion of Digilog Branches and others, we will provide customers with safer, more convenient, and innovative services and make more active efforts in financial consumer protection activities," adding, "We will always do our best to improve everything with a customer-centered approach."

This content was produced with the assistance of AI translation services.