CJ OnStyle Mobile Live Expands 'Home Stay Self-Care Product Line'

(From the top left clockwise) 'Seribox Seriburnight', 'Hollywood 48 Hours', 'Doctor G Ampoule', 'Farmacy BHA Toner and 2 others' (Photo by CJ OnStyle).

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 21st that, as customer demand for home self-care has increased due to the prolonged COVID-19 pandemic, it will sell popular diet and skincare items online at special prices through its mobile live channel.

Since the resurgence of COVID-19 in July, sales of products that allow customers to manage their diet and skin at home have been on the rise. CJ OnStyle reported that from July 1 to 18, the order amount in the weight control food category increased by about 18% compared to the same period before July (June 13?30). While orders for outdoor-use color cosmetics decreased by about 57%, the order amount for basic skincare products increased by about 21%.

Currently, diet products that offer weight loss effects along with inner beauty and health benefits are popular. The program "Hollywood 48 Hours," airing at 8 PM on the 21st, is famous on SNS as the "original cleanse juice." It is a fruit concentrate juice containing essential nutrients such as minerals and vitamins, which is mixed with water and consumed a total of eight times. Customers who purchase during the broadcast will receive a Green Monster CaloBurning main product as a gift. "Seribox Seri Burn Night," airing at 12:30 AM on the 24th, is a prune-flavored water mix. Drinking one glass before dinner daily helps with diet and smooth bowel movements. The L-carnitine ingredient aids in reducing body fat, and it also provides 100% of the daily recommended vitamin intake.

They have also prepared broadcasts for toner, cleanser, cream, and ampoule basic skincare products, which have recently seen increased customer demand. On the 21st at 9 PM, CJ OnStyle will exclusively present "Pharmacy’s" mildly acidic toner "Deep Sweep BHA." The "Pharmacy Cherry Cleansing Balm," ranked number one in cleansing balm sales at Sephora in the U.S., is known for its effectiveness in removing sunscreen. On this day only, a 1+1 offer is available. On the 22nd at 9 PM, the "Ogana Cell New Peptide Recovery Cream," developed by Ogana Dermatology Clinic in Cheongdam-dong, will be sold. The "Dr.G Vita Ceutical 15 Plus Ampoule," airing at 8 PM on the 25th, will be offered at a 40% discount for that day only.

Rest and healing products will also be sold. The "Ceragem Master V4" will be broadcast at 7:30 PM on the 25th. It offers 17 types of massages tailored to body shape and provides spinal close-contact massage effects through thermal pressure stimulation. The "Quick Sleep Mattress" will also be introduced at 8 PM on the 23rd.

This content was produced with the assistance of AI translation services.