Hana Bank Selected as No.1 in Korea Industrial Service Quality Index for 6 Consecutive Years
Recognized for Service Quality in Customer Contact Sector of Korea Service Quality Index (KSQI)
[Asia Economy Reporter Park Sun-mi] Hana Bank announced on the 21st that it was selected as the No. 1 bank in the banking industry sector for six consecutive years in the customer contact category of the ‘2021 Korea Industry Service Quality Index (KSQI)’ organized by Korea Management Association Consulting (KMAC).
The Korea Industry Service Quality Index objectively measures customers' perceived level of service quality provided by companies every year. The service evaluation team visits 31 industries and 125 companies and institutions using a mystery shopping method to assess service quality.
Starting with a pledge event for all employees to practice financial consumer protection in January this year, Hana Bank has implemented various activities including ▲ strengthening complete sales by all employees and conducting training to improve consultation expertise ▲ series of customer service training to comply with the Financial Consumer Protection Act ▲ restructuring the CS system based on consumer protection.
In addition, to proactively strengthen financial consumer protection, the bank has carried out various protective activities such as ▲ forming a complaint-dedicated team closely connected to daily life ▲ establishing an integrated response system for voice phishing prevention including detection, analysis, blocking of voice phishing apps, and customer guidance ▲ launching a senior-exclusive “Always Youth Time Deposit” to reduce financial fraud damage among the elderly.
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Park Sung-ho, CEO of Hana Bank, said, "Being selected as No. 1 in the KSQI customer contact category for six consecutive years is a result of Hana Bank’s corporate culture that values customer worth above all, even amid the difficulties of COVID-19.” He added, “Hana Bank will continue to do its best to become a bank that customers want to return to, with a solid foundation of consumer protection efforts, making tomorrow more promising.”
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