LG Tone Free Targeting European Soccer Fans

Striker Ragnar Ache, belonging to the prestigious German football club Eintracht Frankfurt, is introducing the customized LG Tone Free.

[Asia Economy Reporter Seulgina Cho] LG Electronics, which is withdrawing from the smartphone business, has targeted European soccer fans to promote the excellence of its wireless earphones, LG Tone Free.

On the 20th (local time), LG Electronics unveiled a customized LG Tone Free in collaboration with the prestigious German soccer club Eintracht Frankfurt. This is the second collaboration following the partnership with The Football Association (The FA) in England last May.

LG Electronics designed the club's emblem on the LG Tone Free product box and charging cradle so that fans can express their individuality while feeling a sense of belonging. This product is sold at the club's fan shop.

This is part of LG Electronics' B2B2C marketing efforts. B2B2C refers to a marketing activity that combines business-to-business (B2B) and business-to-consumer (B2C) transactions. From LG Electronics' perspective, it aims to increase product awareness and sales, while partners can use it as a kind of goods to strengthen their fan base.

The LG Tone Free (HBS-TFN6), developed in collaboration with Eintracht Frankfurt, features premium sound achieved through signal processing technology and advanced tuning (EQ) from the luxury audio company Meridian Audio. It supports the ‘UVnano’ function, which removes 99.9% of harmful bacteria. The ear gels are made of silicone material that has passed biological safety tests related to skin contact.

This content was produced with the assistance of AI translation services.